A financial company's first dive into paid social campaigns.

Avant is a financial services company focused on personal loans and credit card issuance. They strive to help support their audience during their moments of financial need. The primary goal for paid social was for users to fill out the application form and be instantly approved by Avant. The Avant team pointed out that creative fatigue seemed to set in around 2 weeks, so they wanted to keep paid social content fresh. They were open to different creative tests, where we could test, learn, and implement with each batch of creative.

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My team and I came up with new concepts for A/B testing with each campaign, while considering prior performance. At the beginning, the visual challenge was figuring out brand visuals because Avant was in the process of implementing a brand refresh in the coming future. Once the new branding was established, I had to shift gears to implement the new bolder brand elements into latter campaigns with a focus on custom photography and patterns.